005: How to Sell a Product that Defies Industry Expectations with Nina Zilka of Alder New York

Why do what what’s been done before if you can imagine something even better? Our guest today is always one step ahead of the trends, and her skincare line is constantly challenging industry expectations and attempts at categorization.

Today’s Guest: NINA Zilka

Nina Zilka (along with her partner David Krause) were fashion designers selling their own unisex, sustainable clothing line in New York City. After learning about the lack of FDA regulations in the skincare industry, Nina was making herself some kitchen-brewed dry shampoo when David convinced her sell it in their shop, and it quickly gained a cult following. Thus — Alder New York was born: Genderless, Clean, Affordable, Vegan skincare for all.

You’ll Learn:

  • How to get traction when your business defies traditional labels

  • Why good visuals are essential for selling your product

  • What to do when you lose half of your business overnight (and how to make that an advantage)

  • Why being high-end AND accessible is the future for clean skincare

  • About a new plastic technology that might change the packaging game

Resources:

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Colleen T