006: Lobbying Nationally & Advocating Locally for Your Industry with Jenny Duranski of Lena Rose Beauty

I’m just so fascinated by today’s guest. In the future when someone tells me “Well, running a sustainable business is so expensive,” I’m going to point to today’s episode because our guest today is a savvy, scrappy, networking, nail technician turned DC lobbyist who runs a lean and super green business.

Today’s Guest: Jenny Duranski

Jenny Duranski is the founder of Lena Rose Beauty, the first and only green spa in Chicago. Sick of the beauty industry (quite literally actually), Jenny was forced to leave her job as a nail technician and start her own clean and green nail business — only problem was there were no clean beauty products in 2007! What’s a girl to do? Well, we dive into all that and more on today’s session of EcoSassy.

You’ll Learn:

  • What it takes to be a lobbyist for your industry in Washington, D.C.

  • Why having conversations with your customers is your strength as a small nimble business

  • How being scrappy not only saves you money, but drives innovation in the sustainability space

  • Why making compromises in your business is sometimes required to make a bigger impact 

  • The importance of looking outside your industry for ideas

  • Why the future of Green Beauty is actually…Blue?

Resources:

Connect with JENNY:

Connect with Me:

Episode Links:

 
 
Colleen T